Digital Marketing Template Pack

From idea to impact – your marketing system in a box

These templates turn strategy into actions: plan your content, stay consistent with your brand, out-position competitors, and track what matters.

What’s inside

• Content Calendar (PDF) – Map campaigns, channels, and publish dates so your team always knows what’s going live next.
• Content SEO Checklist (PDF) – Ship search-friendly posts every time: structure, on-page essentials, internal linking, and post-publish steps.
• Keyword Planner Template (PDF) – Prioritise keywords by intent and difficulty to focus on traffic that actually converts.
• Brand Guidelines Template (Word) – Lock in voice, tone, colour, logo usage, and do/don’t examples so everything you publish looks and sounds consistent.
• Competitor Analysis Template (PDF) – See where rivals win, where they’re weak, and how to position your message to stand out.
• Startup Marketing Plan – Simple Checklist (PDF) – A step-by-step launch plan that keeps you focused on actions, not busywork.

Why it works

• Clarity → speed: Clear prompts and checklists reduce back-and-forth and help your team execute faster.
• Consistency, baked in: Guidelines and calendars align brand, channels, and cadence—so every touchpoint feels intentional.
• Focus on ROI: Keyword and competitor tools point you toward high-leverage opportunities instead of chasing vanity metrics.
• >Plug-and-play: Open, fill in, and go. No complex software required.

Who it’s for

• Founders & startup teams who need a practical marketing engine – yesterday.
• Solo marketers & creators looking to systemise content and SEO.
• SMB marketing teams standardising processes across writers, designers, and freelancers.

How to use it (simple 4-step)

1. Set your brand foundations with the Brand Guidelines Template.
2. Find your opportunities using the Keyword Planner + Competitor Analysis.
3. Plan your next 4–6 weeks in the Content Calendar.
4. Publish with confidence using the Content SEO Checklist for every piece.

FAQ

What formats are included?
Most files are PDF for quick use. The Brand Guidelines Template is a Word (.docx) file so you can customise it easily.

Can I customise these?
Yes –  edit the Word file directly and annotate the PDFs digitally or print them for workshops.

Will this work if I’m a beginner?
Absolutely. Each template includes prompts and checklists to guide your thinking, even if you’ve never built a marketing plan before.

Can my team use this together?
Yes – share the files with your team or freelancers to align on process and quality.