Whether you’re breaking into a new field or leveling up in your current one, we will walk through a focused, repeatable process to land offers – not just interviews.
Get clear on “perfect” (and write it down)
Define your non-negotiables:
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Work: problems you want to solve, skills you want to use/grow
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People: team size, management style, values
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Place: remote/hybrid/onsite, time zone, travel
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Pay: target base, bonus/equity range, benefits that matter to you
Create a short “role thesis” (3–5 bullets you’ll optimize for). Example:
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B2B SaaS | Product Manager | Growth or Onboarding
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IC level, career ladder to Senior within 12–18 months
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Remote-first company, Europe/UK time zones
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Salary base + equity; learning budget; parental-friendly benefits
This thesis becomes your filter for everything that follows.
Build a laser-targeted company list (15–30)
Where to find them:
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Your LinkedIn network, conference speakers, podcasts, top-performer lists
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Industry news, “best places to work” lists, company newsletters
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Competitors of companies you admire
Score each company (1–5) on mission fit, role availability, growth, values, and compensation potential. Prioritise outreach by score.
Craft a “show, don’t tell” CV + portfolio
The 5–15–5 rule:
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Top 5 lines: sharp summary aligned to the role thesis
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15 seconds: scannable impact bullets for each role
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Final 5 seconds: proof (links, metrics, logos, awards)
Bullet formula (STAR-Lite):
S/T: context → A: what you did → R: measurable result
“Revamped onboarding emails (A) for new SMB customers (S/T), increasing Day-7 activation from 32% to 47% (R).”
Tailor fast: keep a master CV; duplicate and mirror the job’s verbs and nouns (skills, tools, outcomes) without keyword stuffing.
Portfolio tips (even if you’re not a designer):
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Case studies = 1 page each: problem → approach → artifact → result → “what I’d improve next”
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Include real evidence: dashboards, PRDs, SQL snippets, campaign plans, code samples, before/after screenshots
Make your LinkedIn do the heavy lifting
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Headline:
Role | Key outcome | Niche(e.g., “Product Manager | Activation & Onboarding | B2B SaaS”) -
About: 4–6 lines, outcome-driven, with 3 proof bullets + contact info
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Featured: link 2–4 best artefacts or posts
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Skills & endorsements: ensure they align with target roles; reorder top 5
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Activity: weekly mini-posts on problems you solve; comment thoughtfully on target companies/leaders
Network without being “that person”
Warm your network in 20 minutes/day:
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Comment meaningfully on 3 posts from target companies/leaders.
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Send 2 thank-you notes or quick updates to past colleagues.
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Share 1 helpful resource related to your niche.
Short outreach scripts (customize lightly):
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Employee insight
“Hi [Name], I’m exploring PM roles focused on onboarding. Loved your post about reducing time-to-value. If you have 10 minutes, I’d love to ask 2–3 questions about how your team measures activation. Either way, thanks for sharing your experience!”
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Hiring manager
“Hi [Name], I noticed you’re hiring for a Growth PM. In my last role I increased Day-7 activation by 15 points. Happy to share a quick Loom walking through the experiment framework I used—would that be useful?”
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Referrals
“Hi [Name], I’m applying for [Role] at [Company]. Given our work together on [Project/Result], would you feel comfortable referring me? Draft note attached to save you time.”
Attach a forward-able referral blurb (3–4 lines: who you are, 2 relevant wins, link).
Apply with precision (not volume)
For each posting:
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Tailored CV (1 page if <10 yrs exp; 2 max otherwise)
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50 – 100 word cover note in the application box highlighting 1–2 direct matches
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Signal artifact: attach or link a relevant case study or 90-second Loom
Avoid these traps:
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Spraying 50+ generic applications/week
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Hiding career pivots—address them with a 1-paragraph “Career Story” in your About section or cover note
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ATS myths – format cleanly; content and relevance win
Interview like a consultant, not a contestant
Behavioural
Use STAR and end with impact math.
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“Reduced churn from 5.1% → 3.6% in 2 quarters, saving ~£420k ARR.”
Keep a success library (8–10 stories) covering: leadership, conflict, failure, speed, ambiguity, analytics, customer obsession, cross-functional wins.
Technical/Case
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Clarify scope, state assumptions, think aloud (structured)
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Prioritise trade-offs; propose a small experiment/MVP
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Tie back to key business metrics (revenue, margin, retention, risk)
Questions to ask them
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“What must the new hire have shipped or solved by Day 90?”
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“Which metric would make you say ‘this hire changed our trajectory’?”
Close the loop: follow-ups that add value
Post-interview email (same day):
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3 bullets: what you heard, how you’d approach it, one resource or mini-idea attached
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Reiterate excitement + availability
If stalled:
“Sharing a brief teardown of your onboarding from a new user’s POV—3 low-lift ideas that could move activation by 3–5 points. Happy to discuss.”
Negotiate with data and grace
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Anchor to impact: tie your ask to outcomes you’ll drive.
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Ask for the whole package: base, bonus, equity, signing, WFH budget, development stipend, visa/relocation, title/level.
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Use conditional language:
“If we can get base to £92k and a £5k sign-on, I’m ready to sign this week.”
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Have a walk-away number (from your thesis) and stick to it.
Start before Day 1: your 30/60/90
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30: map stakeholders, validate strategy, quick wins (1–2)
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60: ship something meaningful; improve a key metric by a small, verifiable amount
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90: present a roadmap and metrics story; propose next-quarter bets
Share a one-page plan during final stages – it signals confidence and clarity.
Final thought
The “perfect job” isn’t found by luck—it’s engineered through clarity, relevance, and proof. Keep your thesis tight, your evidence real, and your follow-ups valuable. Do this consistently and you’ll turn interviews into offers – then choose the offer that fits you.